Content Generation Tips
CONTENT GENERATION TOP TIPS
BE RESPONSIVE
Allocate time on a daily basis to sit down with those managing your online content to ensure alignment to what’s going on in the world and the changing needs of your community.
BUILD YOUR COMMUNITY
Ensure you are connected with all your clients across all social channels and actively like, share and comment on their activity to show your support. This will also ensure your brand remains front of mind.
BE CONSIDERATE
Remember this is not a sales opportunity. Now is the time for consideration of others and if you are worried about inappropriate messaging the chances are you’ve already crossed the line.
KEEP TO YOUR FIELD OF EXPERTISE
Don’t use social media to increase impressions with insights about a situation unless you really have something helpful that makes a difference, and you are a credible source for the topic at hand.
ACT AS YOU SPEAK
Actions will speak louder than words. If you as a business can offer something for free, give important information about safety, have something concrete that can clarify, inform or serve – then share it!
EVOLVE
In a world where we are all working virtually adapt how you communicate with your audience. Strong content might include daily or weekly video blogs, webinars, online tutorials, sharing presentations, quizzes and polls. Subscription-based-at-home training is experiencing explosive user growth. If you have an opportunity to offer this kind of content – do it.
EMPATHISE
Mental health and keeping healthy are understandably hot topics receiving great engagement right now. How can you play a part in these topics and share your story?
BE RELEVANT
Our ability to execute tasks is impacted upon by our mindset. Make sure you are taking steps to protect your mind. Consider reading/listening to positive audio, meditating, or listening to uplifting music.